The North Face (Spec Ad)
Idea: A year after the start of the Coronavirus pandemic, and with mental health issues on the rise, The North Face takes this moment in time to remind consumers of the benefits of getting outside and going for a hike. Hiking is scientifically proven to calm the mind. That’s why I came up with the “Hiking for the Soul” campaign — encouraging customers to purchase the latest TNF gear and hike.
My role: Ideation, Copywriter, hiking lover
Instagram Story Ad
*Photography by The North Face
The North Face (Video Spec Ad)
Idea: The North Face released a video named “A Love Letter to Winter.” It inspired me to think up a campaign called “Fall in love with nature.” In this campaign, I imagine four videos (one for each season) — featuring a different outdoor activity. Each video would make the audience understand what it feels like to be in love with the outdoors.
I wrote a script for the winter video below. My goal was to make the audience feel the love a snowboarder feels for the mountains. Consumers will feel inspired and be able to relate to this feeling, prompting them to want to spend more time outdoors (wearing/using The North Face products, of course). Although the video is about 3 minutes long, I wrote a script for a 1-minute and 15-second ad.
Speaker: Snowboarder, speaking in a casual tone
Start:
How many times can a person fall in love over a lifetime?
What if I told you…many.
That feeling — when I’m on top of a slope about to head down —
I take a second to take it all in.
Breathing in the cold air…
I put my trust in the mountain, and I let go.
That’s when I feel most alive.
And when an unexpected turn happens — cause it always does
The mountains — they carry me.
I think that’s what love is.
I hope I feel that many more times.
Text appears at the end of video: Fall in love with nature.