Texas Impact
The goal of the “Texas Impact” campaign was to showcase how UT Austin impacts each of the regions of Texas — in order to increase funding and donations. I wrote copy for the web (blurbs, headlines, microcopy, and CTAs) to help the user navigate the site. And I wrote organic and paid social media posts.
Website
Each region had its own dedicated webpage and infographic.
Podcast Ad
I wrote a podcast ad featured in the Texas Tribune’s podcast “The Brief.”