UT at SXSW 2023
Goal: Entice SXSW goers from across the world to attend The University of Texas at Austin’s full-day event — and convince them that the university is s a hub for tech and creativity and a place where discoveries are made.
My role: Ideation, Copywriter
Website
Outdoor Advertising
Placed near the airport
Sharing a unique attribute about university and Austin culture — making visitors feel “in the know”
Planting the seed of our theme
MetroRail Wrap
